November 14 is Give to the Max Day in Minnesota, one-day event focused on online donations.
We're donating 25% of all sales today to help fight ALS.
An outdoorsman at heart, Steve instilled a love of the outdoors in all of his kids— “step” kid wasn’t really a part of the vocabulary. Every summer, the whole crew would pack up the truck, and fill the Sylvan fishing boat with camping gear (all expertly packed by mom, Caran) for a week camping on Namakan Lake. Fishing, waterskiing, campfires and egg McMollners, were just a few reasons who Namakan was Steve’s favorite place on the planet.
Within months, Steve went from doing CrossFit workouts and chopping wood at the cabin to wheelchair bound. While your mind remains fully intact, ALS gradually robs you of your ability to walk, speak, swallow and breathe. The life expectancy is 2-5 years. They call it death by a million paper cuts, and that couldn’t be more accurate.
Namakan has taken on a whole new meaning for us. It’s about honoring a great man, and spreading his love for the great outdoors through our brand. And to be perfectly honest, it’s also about building a company that we love, and that we’re happy to work on every day. Life is too short to spend your time doing things you don’t enjoy.